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Communications of the ACM


Matchmaker, Matchmaker

Yahoo! Research Vice President for Computational Advertising Andrei Broder

Nir Nussbaum

The rapidly changing advertisements that appear on Web pages are often chosen by sophisticated algorithms that seek to place the best ad in the best context before the right customer.

The full text of this article is premium content


Qin Zhang

Shouldn't banner ads or display ads be contexual sensitive?

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