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Search Engine Optimization 'poisoning' Way Up This Year: Report

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Cybercrooks continue to abuse the Web, boosting their ability to produce what's called search engine optimization poisoning so that individuals making use of search engines such as Google's increasingly are ending up with choices that are dangerous malware-laden URL links.

Some 22.4% of Google searches done since June produced malicious URLs, typically leading to fake antivirus sites or malware-laden downloads as part of the top 100 search results, according to the Websense 2010 Threat Report published Tuesday. That's in comparison to 13.7% of Google searches having that outcome in the latter half of 2009, says Patrik Runald, Websense senior manager of security research.

The rising level of SEO poisoning, also known as "Black Hat SEO," shows that cybercriminals "are fine-tuning their activities and getting better at this," Runald says, adding that although search engines such as Google work hard to try and stymie the Black Hat SEO effect, the trend is evident.

From Network World
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