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The Eyes Have It: Marketers Now Track Shoppers' Retinas

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Heat map test-shopper gaze

Screenshot of a 'heat map' Unilever created by measuring how long and how often test shoppers looked at packages on a computer screen.

Credit: Unilever

Consumer-products companies are turning to new technology to overcome the biggest obstacle to learning what shoppers really think: what the shoppers say.

From The Wall Street Journal
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