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When 'likes' Can Shed Light

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Facebook likes correlate

Facebook users' choices correlate strongly with some real-word characteristics.

Credit: Holdings of the National Academy of Sciences; Getty Images (photos); Everett Collection (anime)

Patterns of "Likes" posted by people on Facebook can unintentionally expose their political and religious views, drug use, divorce, and sexual orientation, researchers said.

From The Wall Street Journal
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