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Another Super Bowl Ad Fest, This Time on the Cellphone

By The New York Times
January 31, 2014
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Location beacon — This year, personalized advertising based on physical location down to a matter of feet will greet fans in Times Square and MetLife Stadium.

Credit: Damon Winter/The New York Times

Want to see the Vince Lombardi Trophy that goes to the Super Bowl winner? Take a left in 15 feet.

From The New York Times
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