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As Tech Firms Track Your Location, Advertisers Zero In For the Sale

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Samsung Galaxy III mobile phone

A Facebook icon is shown on a Samsung Galaxy III mobile phone in this photo illustration in Encinitas, California, January 30, 2013.

Credit: Reuters/Mike Blake

Mapping technology advancements from Google Inc and Facebook Inc that provide more precise user location data than ever before are starting to dent advertisers' longtime skepticism about boosting mobile ad spending.

From Reuters
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