Communications of the ACM

This article is part of our continuing Fast Forward series, which examines technological, economic, social and cultural shifts that happen as businesses evolve.

The day is approaching when commuters stuck in soul-crushing traffic will be freed from the drudgery of driving. Companies are investing billions to devise sensors and algorithms so motorists can turn our attention to where we like it these days: our phones.

But before the great promise of multitasking on the road can be realized, we need to overcome an age-old problem: motion sickness. "The autonomous-vehicle community understands this is a real problem it has to deal with," said Monica Jones, a transportation researcher at the University of Michigan. "That motivates me to be very systematic."

So starting in 2017, Ms. Jones led a series of studies in which more than 150 people were strapped into the front seat of a 2007 Honda Accord. They were wired with sensors and set on a ride that included roughly 50 left-hand turns and other maneuvers.