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California Passes Regulation Banning 'Dark Patterns' Under Landmark Privacy Law


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Apps on a smartphone.

"Dark patterns are underhanded strategies that rely on confusing language or unnecessary steps such as forced clicking or scrolling through multiple screens or listening to why you shouldnt opt out of their data sale, according to the California Attor

Credit: Manan Vatsyayana/Getty Images

New rules enacted under California's Consumer Privacy Act (CCPA) will bar so-called dark patterns, or underhanded practices used by websites or applications to get users to behave atypically.

Examples include website visitors suddenly being redirected to a subscription page, even when they have no interest in the product being marketed.

According to an infographic from the California Attorney General's office, dark-pattern strategies rely on "confusing language or unnecessary steps such as forced clicking or scrolling through multiple screens or listening to why you shouldn't opt out of their data sale."

The new CCPA regulations also will add a Privacy Options icon, which Internet users can use as a visual cue to opt out of the sale of their personal data.

From Gizmodo
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