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Disney, Ad-Tech Firms Agree to Privacy Changes for Children's Apps

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An image from Subway Surfers, a popular animated game from Denmark.

Disney, Viacom, and 10 advertising technology firms have agreed to remove certain advertising software from childrens apps to address accusations that they violated the privacy of millions of youngsters.

Credit: Sybo Games ApS

Disney, Viacom, and 10 advertising technology firms, including Twitter's MoPub, will remove or disable tracking software from popular children's gaming apps, settling three related class-action lawsuits that accused them of violating state privacy and fair business practice laws.

Under the settlements approved by the U.S. District Court for the Northern District of California, developers can still show contextual ads based on app content.

Campaign for a Commercial-Free Childhood's Josh Golin said, "This is going to be the biggest change to the children's app market that we've seen that gets at the business models. On thousands of apps, children will no longer be targeted with the most insidious and manipulative forms of marketing."

The companies settled without admitting any wrongdoing.

From The New York Times
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