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Amazon Opening 30,000-Sq.-Ft. Store with QR Codes, Palm-Scanning Checkout

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An image provided by Amazon shows how clothing could be displayed at its new Amazon Style store.

In 2020, Amazon eclipsed Walmart to become the nation’s top-selling apparel retailer, according to research from Wells Fargo.

Credit: Greg Montijo/AP

Amazon will open a 30,000-sq.-ft. clothing store in Los Angeles later this year, leveraging its technological expertise to give shoppers "a seamless and elevated shopping experience."

Customers at the Amazon Style outlet will use quick response codes to view products’ sizes, colors, and ratings, and will be able to place orders for other products via touchscreens in fitting rooms; palm-recognition scanners will expedite checkout.

Neil Saunders at GlobalData Retail described Amazon Style as an "experiment" through which the etailer will attempt to widen its customer base, garner a piece of the physical retail market, and expand its knowledge of consumer buying habits.

From The Washington Post
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