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Meta Agrees to Alter Ad Technology in Settlement with U.S.

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The Justice Department filed both its suit and the settlement against Meta on Tuesday. In its suit, the agency said it had concluded that “Facebook could achieve its interests in maximizing its revenue and providing relevant ads to users through les

Credit: Jim Wilson/The New York Times

Facebook parent company Meta has agreed to change its advertising technology and pay a $115,054 penalty as part of a settlement with the U.S. Justice Department over allegations it had discriminated against Facebook users.

The U.S. Attorney's Office for the Southern District of New York found Facebook's algorithms direct ads for housing in Black and white neighborhoods mainly to users of those racial groups, and "actually and predictably reinforce or perpetuate segregated housing patterns because of race."

Meta pledged to employ a still-in-development computer-assisted system to verify whether persons who are targeted and eligible to receive ads for housing, employment, and credit actually view them.

From The New York Times
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