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Sports Illustrated Publisher Taps AI to Generate Articles, Story Ideas

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The Arena Group, which licenses the rights to publish Sports Illustrated, says it plans to use AI tools across its brands.

Credit: Mark Lennihan/Associated Press

Sports Illustrated publisher Arena Group is investing in artificial intelligence (AI) to help produce articles and suggest story ideas through partnerships with AI startups Jasper and Nota, as well as ChatGPT creator OpenAI.

The company said AI had already been used to compose articles in Men's Journal; a disclosure at the top of the articles describes them as "a curation of expert advice from Men's Fitness, using deep-learning tools for retrieval combined with OpenAI's large language model for various stages of the workflow."

Arena Group's Ross Levinsohn said AI will not replace content creation but will give authors "real efficiency and real access to the archives we have." He also said AI might help suggest emerging topics on social media for journalists to investigate.

From The Wall Street Journal
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