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Meta Will Let You Use AI Chatbots With Personalities, Report Says

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AI chatbots could capture a new dimension of people's interests and attributes for more detailed profiling.

Credit: Sarah Tew/CNET

Meta, the parent company of Facebook, Instagram and now Threads, plans to launch AI chatbots with particular personalities that can be used for more elaborate interactions with the company's social networks, the Financial Times reported Tuesday.

The company could announce the chatbots, called personas, as soon as September, the report said. Meta will offer the chatbots to improve search and recommendations, like travel advice in the style of a surfer, and to give people an online personality that's fun to "play with," the report said. One such AI persona the company tried building is a digital incarnation of President Abraham Lincoln.

If successful, the AI chatbots could help keep the 4 billion people who use Meta services each month more engaged, addressing a major Meta challenge as growth becomes harder and rivals such as TikTok draw people's attention elsewhere. Meta consolidated its artificial intelligence efforts earlier this year to "turbocharge" its work and build better "creative and expressive tools," Chief Executive Mark Zuckerberg said at the time.

From CNet
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