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Amazon Turns to AI to Help Customers Find Clothes That Fit

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The system works by considering the size relationship between brands size systems, the products reviews, and the customers own fit preferences.

Amazon Fashion used AI to develop a deep learning algorithm that will help customers find their best-fitting size across a variety of styles.

Credit: Amazon

Amazon Fashion has integrated AI into the online shopping experience.

Using a deep learning algorithm, Amazon can personalize size recommendations by combining information on the size relationship between brands' size systems, product reviews, and the customer's fit preferences and making real-time sizing suggestions.

Amazon also has rolled out Fit Review Highlights, which uses large language models to pull information from customer reviews about size accuracy, garment fit, and fabric stretch and AI to summarize and personalize the information for the user.

From Tech Crunch
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