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AI Certification Program Verifies Systems Are 'Fairly Trained'

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Organic eggs.

“All the training data has been stolen,” Salesforce Inc. CEO Marc Benioff said in an interview Tuesday at the Bloomberg House in Davos, Switzerland.

Credit: Victor J. Blue/Bloomberg

A new initiative will evaluate and certify artificial intelligence products as copyright-compliant, offering a stamp of approval to AI companies that submit details of their models for independent review.

The certification is conducted by a nonprofit called Fairly Trained, founded by Ed Newton-Rex, who resigned in November as the vice president of audio for Stability AI, citing concerns over AI "exploiting creators."

The Fairly Trained label will be given to AI companies that have obtained consent for the data they use to train AI systems, similar to how a tomato farm is certified as organic or a cocoa product is deemed fair trade. Fairly Trained has nine companies that have been certified so far, all small startups.

Getting permission to use copyrighted training data isn't the norm. Generative AI leaders like OpenAI have argued that using data without a license falls under a "fair use" exception to US copyright law. Many rights holders disagree, which has led to several lawsuits, including a high-profile case in which New York Times Co. is suing OpenAI.

From Bloomberg
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