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Is Google Search Getting Worse?

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Internet users have complained about the supposedly decreasing quality of search results for years.

In a statement, Google told Fast Company this specific study only looked “narrowly at product review content,” which meant it missed “the overall quality and helpfulness of Search for the billions of queries we see every day.”

Credit: Fernando Lavin/Unsplash

A study by German researchers found that Google's search results are deteriorating in quality.

The researchers googled 7,392 search terms weekly for a year, comparing Google's search performance to that of Bing and DuckDuckGo.

While Google outperformed the other search engines, the researchers said low-quality SEO spam is making its way to the top of its search results.

The researchers said higher-ranked pages are "more optimized [and] more monetized with affiliate marketing" on average and "show signs of lower text quality."

From Fast Company
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