Recognizing that first-ness is a perishable commodity, Toyota has deployed an array of new technologies in its third-generation Prius hybrid aimed at cementing its appeal to the electron-heads who comprise a core constituency of the car's fan base.
The latest Prius can not only parallel park itself, using the Intelligent Parking Assist feature, it even steers at highway speed, when the Lane Keeping Assist system helps keep the car in its own lane by turning the steering wheel. Then there is automatic braking. The Prius uses the same forward-looking radar employed by the automatic cruise control system to keep an eye out for obstacles in the path of travel.
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