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New Wave of Apps Build 'where' Into the Web

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Glympse Inc.

You just landed in Seattle for a meeting later this afternoon. But first, you've got to pick up your rental car, grab a hot cup of coffee and probably spend a fair amount of time sitting in traffic. Your colleagues can only guess as to when, exactly, you'll arrive. So, you pull out your phone and fire up an app called Glympse. You add a few e-mail addresses from your phone's address book and hit send. Now, your colleagues will be able to go to a Web page to see exactly where you are and see your estimated arrival time.

Glympse is just one of the geo-aware technologies that will be presented at the O'Reilly Where 2.0 conference, which takes place this week in San Jose, California. "Location is no longer a differentiator — it's going to become oxygen," says Where 2.0 conference chair Brady Forrest. "We're reaching a point on the Web where everything is going to become location-aware."

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