Communications of the ACM
Privacy Study Shows Google's Eyes Are Everywhere
A U.C. Berkeley report shows that most Internet users don't understand Web site privacy policies, and that major online businesses like Google Inc. freely gather data and share it with affiliated businesses via loopholes in those policies. Using trackers called "Web bugs," third parties collect user data from many popular Web sites, and sites often allow this, even though their privacy policies say they don't share user data with others.
"Web bugs from Google and its subsidiaries were found on 92 of the top 100 Web sites and 88 percent of the approximately 400,000 unique domains examined in the study," the authors found. The full report is available at the KnowPrivacy.org Web site.
From San Francisco Business Times
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