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In the Search For a Hot Job Title, Enter the Ninja

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Customer-service ninjas


Nicole Sullivan's job used to involve promoting the latest technology, so her résumé described her as an "evangelist." But after starting her own company, she needed to emphasize a different skill set.

Now, she likes to be known as a "ninja."

Ms. Sullivan isn't a black-hooded martial artist in Japan. She's a 32-year-old computer programmer in San Francisco who says she applies the sly skills of feudal Japanese warriors to writing software. "In the way you approach the code, you have a ton of tools available: throwing stars, knives, darts," says Ms. Sullivan, who founded Stubbornella Consulting in 2008. "The key is knowing which one will do some damage."

In Japanese folklore, ninjas were warriors who were skilled in espionage, traveled in disguise and often employed stealth fighting techniques many centuries ago. Today, a ninja is a hot new job title, vying to become the "guru" of the new century.

From The Wall Street Journal
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