Tel Aviv University (TAU) researchers are exploring what makes the part of the brain responsible of processing information about human and animal faces unique. The researchers are trying to understand the mechanisms at work in the area of the brain known as the "fusiform gyrus."
TAU's Galit Yovel is combing cognitive psychology with brain imaging and electrophysiology to study how the brain processes information about faces. Two percent of all people are born with "face blindness," scientifically known as prosopagnosia, says Yovel. The research is aimed at helping these people train themselves, using software and other methods, to better differentiate one face from another. The study could also lead to new algorithms that can help computers to better recognize faces.
From American Friends of Tel Aviv University
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