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Communications of the ACM

ACM Opinion

Is It Better to Buy Apple Products or Apple Stock?

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Sometimes, people have the most wonderful ideas. And not merely people at Apple. A software-engineering intern at Twilio (who also happens to be a computer science student at UC Berkeley) got it into his head to work out what would have happened had those who spent money on Apple products over the years invested the very same amount of money in Apple stock instead.

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