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Communications of the ACM

ACM Opinion

Apple's Siri Is as Revolutionary as the Mac

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The initial reaction to the iPhone 4S was cooler than Apple might have hoped. Expectations had been hyped to such a point that people were looking for a leap forward equivalent to the first iPhone. When they couldn't immediately see it, many were disappointed. But that leap was there—it's just not one that is easily seen.

From Harvard Business Review
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