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Communications of the ACM

ACM Opinion

Why Microsoft's Surface Tablet Shames the Pc Industry

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Steve Ballmer, Microsoft CEO

Chief Executive Officer Steve Ballmer unveils Surface, Microsoft's new family of PC tablets for Windows.

Credit: Rene Macura/AP Images for Microsoft

On June 18, Microsoft beckoned 200 or so members of the media to a grimy, industrial part of Hollywood for what it described as a can’t-miss affair.

From Bloomberg Businessweek
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