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How To Make a Viral Hit in Four Easy Steps

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Jonah Peretti, BuzzFeed

BuzzFeed site founder Jonah Peretti.

Credit: Paul Zimmerman/GettyImages

Last Wednesday, BuzzFeed's Jack Shepherd published an irresistible piece called, "21 Pictures That Will Restore Your Faith in Humanity." The post is exactly as advertised, a rundown of photos of people being more wonderful than you’d expect—rescuing animals from danger, helping strangers in need, expressing tolerance for others, and all manner of additional good stuff.

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