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Better Business Through Sci-Fi

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Crystal ball

Why are C.E.O.s and military leaders paying novelists to imagine the future for them?

Credit: Mark Pernice

About five years ago, Ari Popper enrolled in a course on science-fiction writing at the University of California, Los Angeles, hoping to distract himself from the boredom of his day job as the president of a market-research company.

From The New Yorker
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