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Communications of the ACM

ACM Opinion

How Cambridge Analytica's Facebook Targeting Model Really Worked, According to the Person Who Built It

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Facebook targeting model

How accurately can you be profiled online?

Credit: Andrew Krasovitckii/

The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.

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