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ACM Opinion

The Metaverse Is Simply Big Tech, but Bigger

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An illustration showing a user in the metaverse

If Big Tech's unchecked growth continues, there will be multiple metaverses, if there are any at all.

Credit: Dan Matutina

A metaverse must be interoperable; digital services associated with it must piece together, quilt-like, to form its fabric. If the companies ­dominating cyberspace did decide to collaborate, simultaneously piecing together opposite sides of the quilt to create this digital textile, that would be very polite. But why would three or four tech giants partner to make a metaverse when they already spent decades and billions constructing their own?

The current frenzy over the metaverse is simply a succinct way for Big Tech to ­repitch its extensive lineup of products. The metaverse describes the next state of the Internet's consolidation, a marketing spin on Big Tech's increasing reach and power. It will be Big Tech—just as problem-riddled as now—but bigger.

From Wired
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