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ACM Opinion

What Are the Rules for Celebrities Promoting NFTs?

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A cartoon version of a person on a smartphone with various NFT artwork.

Until there is some enforcement of NFT promotions, celebrities and influencers are not likely to stop hyping up their favored tokens.

Credit: Getty Images

Even if celebrities and other public figures have purchased NFTs personally and are not compensated to promote them, the pyramid-shaped structure of the NFT economy means that trying to persuade others to buy into a particular NFT collection resembles trying to recruit a downline.

Celebrities who push incredibly risky investments deserve careful scrutiny, because regular people who see these promotions deserve to know what they're getting sold.

From Wired
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