Wendy Tan-White says the corporate world needs to take social media and the Internet far more seriously, but instead is allowing bureaucracy and uncertainty to slow its response down. "We're seeing the statistics now and they're showing things like Twitter can have a real impact on businesses. Even the mistakes, like Habitat, are getting talked about a lot. It's something they're going to need to take much more seriously."
There's one more change the IT industry has been slow to improve its performance on — increasing the number of women it employs. But she says women in technology have it easier than women in other sectors.
"Working in the technology industry, you tend to get a suspended belief — they're a little bit skeptical and suspicious of you. You have to win them round. But I prefer that to out and out sexism.'"
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